MiraCosta College continues its 80th anniversary celebration by unveiling its newly redesigned, responsive website. Not only does the new website feature beautiful photography and design, but it also improves upon the functionality of the previous site and makes program offerings easy to identify and explore. Potential students interested in studying for transfer, changing careers, or updating skills for their current vocation, are now able to find information on classes, certificates, and degrees more quickly and easily.
The new responsive design means that the site has been designed for an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from mobile phones to desktop computer monitors.
MiraCosta College marketing personnel researched and analyzed data, conducted surveys with staff and students, and analyzed search traffic. One key finding: more students and community members are accessing the site on their mobile devices and tablets.
“We’ve experienced more than a 50 percent growth in mobile and tablet traffic over the past year alone,” said Director of Marketing and Communications Cheryl Broom. “It was imperative that we have a website that, across all devices, offers a superb online environment that meets the needs of our students.”
MiraCosta College partnered with San Diego strategic branding and marketing agency Mth Degree for the brand expression and the responsive user experience design, but the programming and implementation were handled internally.
“Our goal for developing a new user experience to the MiraCosta College site was to create an optimal responsive design so that students could simply and easily access all content, regardless of technology device,” said Steven Morris, Mth Degree president. “Presenting the brand promise of MiraCosta College to students is the foundation of our brand strategy.”
Besides a responsive design, users now have the ability to search the entire site and the faculty/staff directory from nearly every page within the website. There is more prominence given to the college’s most used pages, including the online student education management system (SURF), Blackboard, the library and an easy-to-use A-Z index. Commonly searched-for items such as campus maps, job openings and online education also were given prominent placement on the new homepage.
“MiraCosta College is known for its innovative and diverse programs that are offered in an accessible, caring and supporting environment,” said Dean of Academic and Information Systems Mario Valente. “Now our website reflects those values.”
Part of the new website design includes pages dedicated to the 80th anniversary that were created by students in the college’s Media Arts and Technology classes, including an interactive timeline that shows photographs from the college’s inception in 1934 to present day.
“MiraCosta College is celebrating its 80th anniversary this year, which is the perfect time to modernize our main marketing tool and one of our most important communications tools,” said Broom. “This website is forward-thinking and will better enable the college to serve the changing needs of our students.”