Current Online Course Schedule

This page gives you a quick way to find out more about online and hybrid courses offered at MiraCosta. Click any course title to learn more about the course. Many instructors add details here about expectations for the course and what students need to do to get started.

Courses listed as "Online Only" may be completed entirely online.
Courses listed as "Hybrid" will have some class activity that takes place at a designated location in addition to your online coursework. This activity may range from a few proctored exams to regular meetings on a MiraCosta campus.

Hospitality Marketing

This course takes a practical perspective in introducing students to the marketing of hotel, restaurants, and clubs. Topics include market segmentation, marketing techniques, and marketing methodologies, including sales, advertising, public relations, promotions, packaging, pricing strategies, revenue maximization, and travel purchasing systems. This course allows students to gain Hospitality Marketing certification from the Educational Institute of the American Hotel and Lodging Association. Students may be required to visit various hospitality sites.

Subject: HOSP
Course Number: 128
Section Number: 2140
Units: 3
Instructor:

Instructor information about this course

Learning Management System (LMS) for this course: Blackboard
LMS link: https://blackboard.miracosta.edu
Course start page: Announcement Page
Course email: ksmith@miracosta.edu
Office: T412
Office hours: Tues: 2:45-4:45pm
Phone: 760 757.2121 x6404
Instructor notes: Email is the best way to reach me. Please send a note if you have any questions.

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