Current Online Course Schedule

This page gives you a quick way to find out more about online and hybrid courses offered at MiraCosta. Click any course title to learn more about the course. Many instructors add details here about expectations for the course and what students need to do to get started.

Courses listed as "Online Only" may be completed entirely online.
Courses listed as "Hybrid" will have some class activity that takes place at a designated location in addition to your online coursework. This activity may range from a few proctored exams to regular meetings on a MiraCosta campus.


This course introduces students to the principles of marketing. Topics include segmenting, targeting, market research, buyer behavior, distribution, retailing, advertising, selling, and international issues. Students gain an understanding of the marketing mix (product, distribution, promotion, and price) for a defined target market.

Subject: BUS
Course Number: 132
Section Number: 2255
Units: 3

Instructor information about this course

Learning Management System (LMS) for this course: Blackboard
LMS link:
Course start page:
Course email:
Office hours: Arranged by appointment; online Tuesday evenings via live chat at AIM bizguybc
Phone: 760.757.2121 x1389
Instructor notes: Textbook Information: Lamb/Hair/McDaniel. MKTG7. South-Western Publishing. ISBN: 9781285091860 NOTE: this textbook is REQUIRED for the class; students must have continuous access to this textbook in order to be successful in this class. Only the MKTG7 edition is acceptable.

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