Environmental Scan

In the fall of 2008, MiraCosta College hired Interact Communications to conduct an environmental scan of its internal and external communities.  The purpose of the scan was to explore the college’s strengths and weaknesses to determine whether or not the college was doing everything possible to meet the needs of the community.  Information gathered during the process would then become a part of the upcoming educational master planning process.

About Interact

Interact Communications is a market research and communications company that specializes in 2-year colleges. They do custom research and original media offering fresh solutions based on our extensive two-year college experience.

Led by Dr. Pam Cox-Otto, their employees are two-year college graduates, faculty, or staff. They understand that two-year colleges serve multi-generational communities and have become experts in multi-generational marketing to serve two-year colleges more effectively.